Business Smarts Series: SEO and Social Media – A Love Affair
Tuesday, Oct. 16, 8 – 10 a.m.
Joel Burger showcases a real case study demonstrating how to increase targeted traffic to a site; devising a plan with the ultimate goal of increasing the number of visitors and increasing their engagement. See how SEO and Social Media can be married to each other and do wonders for your business. Topics covered: improving your website and blog’s effectiveness through keyword placement, header tags, text modifiers and proper distribution; linking strategy – making sure you benefit through increased traffic; integrated web marketing – using Twitter, Facebook, LinkedIn, blogs and email blasts to connect often with relevant information; “push” and “pull” strategies; measuring success with Google Analytics and more. Joel (Yoav) Burger has been in marketing and advertising for the last 25 years with traditional and online outlets including Switchboard.com and HealthCentral.com. He launched J3 Web Marketing in 2011 specializing in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, and Web Development. Co-sponsored by Wilton Library, Fairfield County SCORE, and Wilton Chamber of Commerce. Registration starts at 7:30 AM – light breakfast will be served. $10.00 per session – cash or check.