Book of the Month for July 2013 — Wilton Library
137 Old Ridgefield Road Wilton, CT 06897 Tel: 203-762-3950

Contagious: Why Things Catch On by Jonah Berger

Ever wonder why certain stories get shared, e-mails get forwarded or videos go viral? Berger reveals the secret science behind social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products to YouTube videos.